01 January 2024
Most successful businesses rely on some form of data to help them make decisions. And the same goes for the media industry. The majority of media houses have a fairly good understanding of their readers’ preferences, but wouldn't it be better if the data was there to support it?
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Most successful businesses rely on some form of data to help them make decisions. And the same goes for the media industry. The majority of media houses have a fairly good understanding of their readers’ preferences, but wouldn't it be better if the data was there to support it?
Without data, how do you know who your actual readers are? Without data, how do you know if your readers even like the content you're producing?
We want to nudge the media people towards are more data-driven approach. That’s why we’ve developed automated status reports for our clients.
"We know that some of the most successful businesses in the media industry actively put their data into use, and use them to optimize their content and build strong marketing campaigns. And with these monthly reports we want to raise awareness about the invaluable data that are collected through the ePaper," says Rasmus Frost, Senior Business Intelligence Specialist at Vitec Visiolink.
Each month, our clients will receive an ePaper report containing 5 different KPIs with small insights into their ePaper data:
