Belfast Telegraph

The Belfast Telegraph strengthens its digital presence with premium ePaper apps

Since the beginning of the 21st century, the Northern Irish newspaper has experienced a steady declining print circulation – in line with the general trend in the British media industry. The many digital alternatives is indeed part of the reason, so the Belfast Telegraph has now decided to further strengthen its digital presence with a kiosk solution called Belfast Telegraph Newsstand – available on both web, iOS, and Android.

“Having our own Belfast Telegraph Newsstand apps, housing our Northern Irish ePapers, is a really important step as the Belfast Telegraph builds its online subscriber’s base in Northern Ireland and beyond. The premium ePaper apps form a key part of our value proposition to our paying digital readers, who want to access their favorite titles anytime, anywhere,” says Morgane Campioni, Head of Digital at Belfast Telegraph.

“The apps have already proven very popular among our early subscribers. Their launch in May coincided with the launch of our digital paid-for content offering, which has represented a real milestone in the Belfast Telegraph’s 150-year history,” she tells.

A fruitful partnership

The Belfast Telegraph Newsstand is in fact Vitec Visiolink’s first installation in the United Kingdom. But the newspaper is a part of Independent News & Media, so the search for a provider to handle their digital editions was a no-brainer – the partnership with Vitec Visiolink was already ripe for the picking.

“Vitec Visiolink is a long-standing provider of Independent News & Media, so it was the natural partner for this very important project on our digital roadmap. Our partnership with Vitec Visiolink throughout the project was direct, helpful, and constructive and Visiolink delivered our apps on time. It is a real asset for regional titles, like the Belfast Telegraph and the Sunday Life, to be able to use and monetise a quality ePaper solution like the one developed by Vitec Visiolink,” Morgane Campioni states.